What each role gets out of it
The hands-on portion uses the participant’s own work, so a finance team and a sales team leave with genuinely different skills from the same day. Each role also has one thing it must be careful about, and they differ.
Finance and accounts
Tasks that change
- Turning a ledger export into a written variance commentary
- Drafting debtor follow-ups that are firm without being rude
- Explaining a formula somebody else built three years ago
- First-pass review of a long contract for payment terms
The thing this role gets wrong
Never let it do the arithmetic in prose. It will produce a confident, wrong total. Numbers come from the spreadsheet; the model writes the sentence around them.
Operations and admin
Tasks that change
- Turning meeting notes into an action list with owners
- Rewriting a procedure so someone new can follow it
- Extracting the dates and obligations from a supplier agreement
- Drafting the same fifteen scheduling emails in one pass
The thing this role gets wrong
Anything that becomes a standing instruction needs a human read. A procedure with a plausible but wrong step gets followed for years.
Client-facing and sales
Tasks that change
- Drafting the difficult email you have been avoiding since Tuesday
- Turning a discovery call into a structured summary the same day
- Producing three versions of a proposal section and picking one
- Preparing for a meeting by summarising the account history
The thing this role gets wrong
Client names, commercial terms and anything under an NDA do not go into a consumer account. This is the group most likely to breach it and least likely to realise.
HR and people
Tasks that change
- Writing a position description that is not a copy of the last one
- Structuring interview questions against actual criteria
- Drafting policy language, then having it properly reviewed
- Summarising engagement survey free text without reading 400 comments
The thing this role gets wrong
Never anything about an identifiable employee. Performance notes, grievances, medical information and salary details are the clearest possible "do not paste" category.
Marketing
Tasks that change
- First drafts at volume, then heavy editing
- Repurposing one piece into five formats
- Structuring a brief before briefing anyone
- Generating the twenty subject-line variants you would not bother writing
The thing this role gets wrong
Unedited output has a flat register that readers now recognise. Published as-is it damages the brand it was meant to build. This module spends as much time on editing as generating.
Leadership
Tasks that change
- Reading a proposal and knowing which claims to interrogate
- Deciding which pilots are worth funding and which are theatre
- Understanding what your policy actually needs to cover
- Recognising when a vendor is describing something that does not exist
The thing this role gets wrong
The failure mode here is not misuse, it is mandating adoption without changing anyone's workload or targets. Then nothing happens and AI gets blamed.
Mixed rooms
A mixed group is usually better than it sounds. The exercises are individual, so everyone works on their own material regardless of who is sitting next to them, and hearing how another department uses it is often where the good ideas come from.
The one exception is leadership. Senior people in the room changes what junior people are willing to admit they do not understand, and that costs more than the convenience saves. We would rather run a separate ninety minutes for the executive group.
Pricing